Persona
Personal AI assistant available through iMessage and a wearable band, built on independently audited encryption and a firm no-data-sold policy.
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What Persona does
Persona is a personal AI assistant that runs through iMessage. The Persona Band, a wearable shipping December 2026, brings the assistant to the wrist. Privacy is central to how the product is built. Messages, documents, and recaps are sealed with envelope encryption before storage, each record gets its own key, and those keys are locked with a separate master key stored apart from the data. Persona is SOC 2 Type I certified and independently audited. Users can export all data in one tap or wipe a single day, a specific task, or everything at once.
Persona features
- Works through iMessage with no additional app required
- Persona Band wearable launching December 2026
- Envelope encryption with per-record keys and a separately stored master key
- Full data export or selective deletion available at any time
Who Persona is for
- iPhone users who want a privacy-first personal AI assistant without installing a new app
Persona FAQs
Is my data sold or shared with advertisers?
No. Persona does not sell or trade user conversations with advertisers, data brokers, or any third party.
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